Search engines have reworked their search algorithms to reward lots of keyword-rich, quality content that is updated frequently. Gone are the days when businesses could keep the same content on their sites for years and expect it to continue to drive traffic. In addition to updated content, search engines are[…]
Sharing valuable information online helps other users make wise selections on a search results page. Google Plus embraces this idea of people helping people with the +1 button. Clicking this button means “I approve this content.” Google Plus is a website that allows people to network socially. Users can separate[…]
Images can really make your blog posts shine. They can grab the reader’s attention, help you communicate your message, and also make your post seem more interesting. However, using images in your post is not as easy as you think. There are many rules that you need to follow when[…]
Let’s take a moment to paint a picture. Imagine that you just spent the last hour writing an amazing blog post. You put it up on your blog, and are excited because you know that it is both informal and entertaining. After you hit the publish button, however, suddenly your[…]
One oft-overlooked social media platform that’s great for marketing a small business is Pinterest. At first glance, Pinterest simply looks like a fun, virtual pin board to collect and share photos and ideas. In actuality, Pinterest can be used as a marketing tool for your business. Using Pinterest for Business[…]
Here’s the problem. People can say anything on the internet. And really there is nothing you can do about it unless they say it in a comment on your blog. If it’s on your blog, you can delete it and no-one will ever see it. But what if it’s not[…]
Businesses rely on social media to help market their products. However, not every social media site is the best site for a particular company. It is useful to utilize every social media site, but it is also just as important to understand that some sites may not benefit your business[…]
Thousands of blogs enter the blogosphere daily, but many never make it past the startup phase. Good blog etiquette is important in order to keep readers coming to your website. Frequency Is Important Blog frequently, but not too frequently. A general rule is to blog at least once or twice[…]
Creating a free WordPress blog is easy. By following a few easy steps, anyone can start building a blog within minutes. These can be used for business or pleasure, and WordPress is an excellent way to get acquainted with basic web development. Getting Started First, visit WordPress and find the[…]
Pros and Cons of Online Advertisements There are many things to consider before you decide to integrate third party advertisements into your company’s website. The main advantage to allowing advertisements on your website is that you will generate passive income. Depending on your website and which advertising company you chose[…]