Businesses rely on social media to help market their products. However, not every social media site is the best site for a particular company. It is useful to utilize every social media site, but it is also just as important to understand that some sites may not benefit your business in the way you would hope.
The main social media sites for business owners are Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest. Each of these sites operates in a different manner, though they do have some similarities to each other.
Your business can be matched to at least one of these sites. However, your business’ goals and style play a large part in which site is best matched.
Facebook is home to over 845 million users. The largest segment are men in the early twenties. Knowing your demographic is key to choosing the social media site that best suites your company. If your target demographic is young men, then Facebook is your site. Of course, with 845 million users, any target demographic can be found on this site.
Facebook is perfect for companies that communicate with photos, videos, blog posts and questions. Facebook is great for an all-around marketing strategy.
Additionally, with so many people on the site, it can be hard to communicate with users. They are already bombarded with tons of other media and advertising. Your page may get lost in a crowd of businesses.
This site is very popular with women of all ages. It is great for companies who like using innovative ideas to capture their target market’s attention using images. Companies that sell food recipes, arts and crafts, clothing and small toys are perfect for Pinterest.
Twitter continues in popularity with young users. It’s a great tool for managing your PR. Additionally, it allows business owners to express themselves to their customers. Lastly, it is essential for releasing information about changes within your company.
If you plan to utilize video marketing, you need to take advantage of Youtube. Youtube has embedding tools that make it easy for you to share your content on your website and other social media accounts. Moreover, Youtube has a large community, making it very easy for your video to become viral. If done right, your video has the potential to be seen by hundreds of thousands of potential customers.
LinkedIn is popular with seasoned professionals. Many business owners use this site to network with other business owners. The relationships you establish with LinkedIn can be very useful in the future. Take advantage of your LinkedIn profile to show others your accomplishments.
Google+ is relatively new, but it is a very powerful tool for business owners. Google’s recent Panda and Penguin updates have altered the Google search algorithm to rely heavily on data from its social network. That means, your website, profile and other accounts have a good chance of getting indexed because or your activity on Google+.
Google+ is like a hybrid of Twitter and Facebook. You can add people to your circles, and they can add you to their circle.
Also, take advantage of the Google hangouts tool, the greatest feature of the site. You can video conference with clients and colleagues, or host your own webinar.
All in All
Each of these sites has something special to offer you and your business. It’s important to try to include all social media sites in your campaign, but focus on the sites that will benefit you the most.
Many business owners and managers find social media networks time-consuming and frustrating. If this is you, give MyModernWeb a call at 713-489-7445. We will create up to 5 social media accounts for you including Facebook, Twitter, Google+, Pinterest and LinkedIn. In addition, we will write custom blog posts for your website and post the links to those blog posts on your social media accounts. We can customize a plan to your goals and desires. Let us know if we can help in this area.
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