Search engines have reworked their search algorithms to reward lots of keyword-rich, quality content that is updated frequently. Gone are the days when businesses could keep the same content on their sites for years and expect it to continue to drive traffic. In addition to updated content, search engines are[…]
Blogging may look easy, but it takes time to learn how to blog in a way that will bring in readers. Here are some common mistakes that new bloggers make. Content The content on your blog is the most important part. You could have stimulating, thought-provoking topics, but if you[…]
Sharing valuable information online helps other users make wise selections on a search results page. Google Plus embraces this idea of people helping people with the +1 button. Clicking this button means “I approve this content.” Google Plus is a website that allows people to network socially. Users can separate[…]
Images can really make your blog posts shine. They can grab the reader’s attention, help you communicate your message, and also make your post seem more interesting. However, using images in your post is not as easy as you think. There are many rules that you need to follow when[…]
Let’s take a moment to paint a picture. Imagine that you just spent the last hour writing an amazing blog post. You put it up on your blog, and are excited because you know that it is both informal and entertaining. After you hit the publish button, however, suddenly your[…]
Here’s the problem. People can say anything on the internet. And really there is nothing you can do about it unless they say it in a comment on your blog. If it’s on your blog, you can delete it and no-one will ever see it. But what if it’s not[…]
Businesses rely on social media to help market their products. However, not every social media site is the best site for a particular company. It is useful to utilize every social media site, but it is also just as important to understand that some sites may not benefit your business[…]
Thousands of blogs enter the blogosphere daily, but many never make it past the startup phase. Good blog etiquette is important in order to keep readers coming to your website. Frequency Is Important Blog frequently, but not too frequently. A general rule is to blog at least once or twice[…]
When writing a blog, depending on the niche the author selects, a wealth of material is created that needs to be organized somehow. Posts are the actual content of the blog, each with a specific theme, organizing principle and point. Categories are a lot like buckets that are filled with[…]
As a small business owner or manger, you may be wondering if another social media account is worth your time. Google Plus is Google’s latest foray into the social media world. This is Google’s answer to Facebook, Twitter and other social media platforms. It may seem like it’s just another social network,[…]