Search engines have reworked their search algorithms to reward lots of keyword-rich, quality content that is updated frequently. Gone are the days when businesses could keep the same content on their sites for years and expect it to continue to drive traffic. In addition to updated content, search engines are[…]
The Internet is the greatest resource ever invented, but it also has a steep learning curve for inexperienced marketers or bloggers. There are billions of webpages online, each competing for the attention of Web traffic being diverted through search engines. Bringing in these potential viewers through a targeted optimization campaign[…]