As a small business owner, you are always on the lookout for innovative ways to draw new customers to your physical or virtual storefront. A trending way to achieve this is the quirky QR code. Similar to barcodes, Quick Response codes are to be scanned with smart phones and link consumers to relevant information. People love technology and love using their technology even more. They also desire to access information immediately. A QR code is one of the quickest and easiest ways to get information about your business into the hands of potential customers.
What Can QR Codes Do?
The scanner simply needs a QR code reader application on their smart phone to:
- Go to your website or social media website
- Call your business
- Add your contact information to their phone
- Pull up a map and directions to your business
- View photos or videos
- Read reviews or testimonials
- and so much more!
Where Should I put a QR Code?
QR codes are a perfect for marketing materials. It easily connects print media to digital content. Consumers no longer have to make a note of your web address or try to remember it to look at a later time. They can instantly be connected to you by scanning your QR code. Businesses are getting very creative with their QR code placement. Some businesses are putting QR codes on their rooftops so they can be seen on Google Earth. Listed here are a few examples of places to put your QR code.
- Storefront Window
- Social Media Website
- Bulletin Boards
- Blog Post
- Business Cards
- Magazine Ads
- Company Vehicles
- Product Tags or Packaging
How Can I Use QR Codes?
Not only are businesses getting creative with where they place their QR codes, they are finding clever ways to utilize QR codes. I believe one of the best ideas is to to give the scanner something small as a thank you for their patronage. Here are just a few methods I have seen used to attract new business and repeat business.
- Offer Special Offers
- Promote New Campaign
- Give Valuable Coupons
- Award Freebies
- Provide Free Downloads
- Show How-to-Video
- Provide Product Info
- View Menu
- Opt-in for Email Newsletter
- Like your Facebook page
- Follow your Twitter account
- Check-in at your Business on Foursquare
- Reveal a Secret Message
- Organize a Scavenger Hunt (hidden codes in store or online)
- Invite Customers to Share Memories in photo, video or text
- Allow Customers to Give Feedback
How Do I Make a QR Code?
If you have never created a QR code, it is easier than you can imagine. Google QR Code Creator or QR Code Generator and you will get numerous options. Here are some websites that we recommend.
They each offer different capabilities depending on what you need the QR code to do. Always test your QR code to make sure it does what you desire and is user friendly for your customers. I hope you enjoy this fun and creative way to promote your business.
We would love to hear from you. Have you used QR codes? What worked for you? Where did you place them? What did your QR code do? What creator did you find most useful? Thank you for your input. We are all here to help each other out!