website testimonials

The Best Practices for Getting Testimonials

November 4, 2014

Few things are as persuasive to an organization’s potential customers as the opinions and experiences of their current customers. Finding effective ways to get quality testimonials from satisfied customers is an important first step towards successfully incorporating testimonials into an organization’s marketing portfolio. Make It Easy It is important to[…]

Using Testimonials on Your Business Website

August 1, 2013

In today’s media-saturated culture, consumers have become accustomed to and even suspicious of advertisements that make unsubstantiated claims. Companies that are trying to attract customers through a website must prove that they are trustworthy and that their services are worth the time and money. One of the best ways to[…]