When looking to get website traffic, some business owners do not know where to start. When building a marketing campaign, some entrepreneurs opt for an SEO plan while others try to attract customers with Google AdWords. AdWords vs SEO With Google AdWords, a business can choose the keywords that they[…]
One oft-overlooked social media platform that’s great for marketing a small business is Pinterest. At first glance, Pinterest simply looks like a fun, virtual pin board to collect and share photos and ideas. In actuality, Pinterest can be used as a marketing tool for your business. Using Pinterest for Business[…]
Search engine listings form a key part of a company’s web presence. In many cases, though, companies have no input on how search engines list their sites. Meta descriptions can help you ensure that search engine listings for your company’s website reflect your brand. Meta Descriptions and Search Engines A[…]
Unless you don’t want to drive traffic to your website, you don’t want to become a trusted expert to your customers or you don’t want connect with potential clients with just a few clicks on the keyboard. I would guess that most business owners simply don’t know what a blog[…]
Does your email newsletter need to be an elaborate design with pictures and ads? I don’t think so. I think you need great content. And that’s it. If you have great content then everything else is just a distraction. I have this great application on my iPad called Instatpaper. Instapaper[…]
Old Spice gets it! Their marketing has gotten so funny it doesn’t even seem like an ad anymore. Why? Cause Old Spice is freaking awesome, that’s why! 🙂