When looking to get website traffic, some business owners do not know where to start. When building a marketing campaign, some entrepreneurs opt for an SEO plan while others try to attract customers with Google AdWords.
AdWords vs SEO
With Google AdWords, a business can choose the keywords that they want to target. Then, ads will be shown accordingly at the discretion of the company.
SEO is a complicated game. When trying to gain in the organic search results, one must have solid content and plenty of backlinks. When a business can rise to the top, a company can see a serious rise in traffic to their website.
The Benefits of AdWords
With Google AdWords, a company can obtain results immediately. This is a huge advantage since most business owners do not want to wait months to see a rise in traffic to their website. Furthermore, with advertisements, one can target specific keywords. With this, one can appear above everyone else in search results with little effort. This is a solid advantage for a company that wants to gain plenty of visitors with little effort.
The Complication of SEO
On the other hand, when trying to gain in the organic search results, one will have plenty of difficulty. For starters, it is hard to get to the top of Google search results. In fact, to appear on the first few pages, one will have to do plenty of work. Not only that, once a website owners gets his or her website on the first page; they must work hard to maintain the results. In fact, some businesses that get to the top end up disappointed when their website drops in the results and they lose most of their traffic.
Google AdWords Campaign
In the end, a savvy business owner should use Google AdWords to gain customers. When using a trusted internet marketing company, one can gain plenty of traffic to their company website.
Setting up an AdWords campaign takes a lot of work. You also have to tweak it to make sure that it’s performing up to par. As a small business owner, you may not have time to do all of this. MyModernWeb can set up and manage your campaign for you. Just get in touch and we’ll show you how it can work for you. (877) 792-7418.
©2013 olivier26 | Photodune.net