1. Choose a Dot-Com Domain
Most people automatically assume that your website ends with .com, especially people that aren’t particularly internet-savvy. If you’re looking to build traffic through everyday people, whether you’re trying to sell a product or just get people to view free material for ad-revenue, a domain name ending in .com is the right choice. If you’re an organization, choosing a .org name is acceptable, but you’ll want to also purchase the .com domain name so you can link to your real website and avoid missing out on visitors.
2. Make It Easy to Remember
It probably seems obvious, but your domain name should be easy to remember. Go for something clever but not overly complicated. Avoid odd characters, numbers and strange spellings in your domain name, and try to keep it as short as you can. If somebody hears about your website, the chances that they’ll look it up are slim enough. If you don’t have a domain name they can remember, they’re next to zero.
3. The Right Domain Name for Your Product or Service
When somebody hears your domain name they should instantly know what it is your company does or sells. If you have a tree trimming company and your name is Bill, BillsTreeTrimming.com is a superior domain name to BillsTrees.com. The same principle applies no matter what kind of business you have. Make what you’re offering apparent in your domain name.
4. Copyright Concerns
When you’re choosing a new domain name you’ll need to steer clear of names that could raise possible copyright problems for you. For example, you shouldn’t register Amazonbooks.com, even if it’s available. This will create an obvious issue for you if your website becomes successful, and maybe even if it doesn’t. You can check to see which names are already copyrighted using the search function on the US Copyright office homepage. Make sure you do your homework before you register a domain name to avoid a copyright infringement lawsuit later on.
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