Why Should You Blog?
Blogging is one of the most underrated methods of getting more visitors to your website, as it provides a non-intrusive method of communication with your potential and past clients. Companies that update their company blog frequently also tells customers they are committed to new technology and keeping customers abreast of current trends and issues in their respective industry.
What is Blogging?
Blogging is defined typically by writing your thoughts or findings on your own blog or in comment sections of other blogs. Businesses will want to create their own blog instead of just commenting on other blogs, as they are able to add the content they want and they will be able to control their message much better.
Setting up a blog is an easy process. While there are many free services that are available, they are extremely limited, especially if you want to have a blog incorporated into an existing website. Usually, it is best to get your web designer to incorporate a blogging system into your existing company site as you don’t want to confuse potential customers with two separate sites.
Benefits of Blogging
Besides the benefit of engaging your customers, what else can you do with a blog? The biggest benefit to a blog is that it has the potential to bring you a lot of new traffic to your site. The search engines, such as Google or Bing, love blogs, as they are a source of constant, fresh content. In turn, creating content that people are searching for will help your company site rank higher in the search engines. This is called SEO, or search engine optimization, and can be the source for lots of free traffic.
The other benefits of a blog is that you can capture future clients just by educating them. When a person visits your company site, you can set up your site to update them via email when a new post is published. Also, if a visitor subscribes to your RSS feed, then your new posts will show up in their inbox, making them visit your site and start to come to you for industry-specific advice.
Getting Started
Starting a blog is easy, as all you need to do is contact your web designer and then begin brainstorming some ideas. Blogs are typically between 300 to 1000 words as you don’t want to write research papers. Write fun, conversational articles that people will enjoy reading and then they will want to come back to keep reading. With each article, you want to have a specific theme for that article, and your entire blog post should just be about that subject. Writing about specific products and services will also help with your SEO without even trying, and the higher you are in the search engines, the more visitors you will receive in return.
Pressed For Time?
Many business owners feel they don’t have any time to blog. That is where we come in. MyModernWeb has an SEO service that writes and posts custom blogs on either a weekly or bi-weekly basis. Call us if you would like more information about this service. 713-489-7445