Small Business Development

Few things are as persuasive to an organization’s potential customers as the opinions and experiences of their current customers. Finding effective ways to get quality testimonials from satisfied customers is an important first step towards successfully incorporating testimonials into an organization’s marketing portfolio. Make It Easy It is important to[…]

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In today’s media-saturated culture, consumers have become accustomed to and even suspicious of advertisements that make unsubstantiated claims. Companies that are trying to attract customers through a website must prove that they are trustworthy and that their services are worth the time and money. One of the best ways to[…]

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Word of mouth advertising is, and always has been, the best type of advertising. With word of mouth advertising you can gather a huge increase in both activity and revenue without spending much, if any, money. That said, word of mouth advertising is not always easy to capture, and it[…]

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How can a small business survive against the mega corporations? By not competing on their terms. Compete with exceptional customer service. Back before the internet enabled instant communication, large businesses were able to retreat behind the corporate curtain. Today people are talking, texting, and reviewing businesses based on customer service.[…]

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When writing a blog, depending on the niche the author selects, a wealth of material is created that needs to be organized somehow. Posts are the actual content of the blog, each with a specific theme, organizing principle and point. Categories are a lot like buckets that are filled with[…]

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As a small business owner or manger, you may be wondering if another social media account is worth your time. Google Plus is Google’s latest foray into the social media world. This is Google’s answer to Facebook, Twitter and other social media platforms. It may seem like it’s just another social network,[…]

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Pros and Cons of Online Advertisements There are many things to consider before you decide to integrate third party advertisements into your company’s website. The main advantage to allowing advertisements on your website is that you will generate passive income. Depending on your website and which advertising company you chose[…]

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1. Choose a Dot-Com Domain Most people automatically assume that your website ends with .com, especially people that aren’t particularly internet-savvy. If you’re looking to build traffic through everyday people, whether you’re trying to sell a product or just get people to view free material for ad-revenue, a domain name[…]

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