With so many non-traditional advertising techniques being used, it’s important for any business to have an online presence. Any business that advertises online needs three main ingredients to be successful.

#1 – Website

The internet is now the driving force behind the majority of advertising. Virtually everyone uses the internet for one purpose or another, and nearly half of Americans use a smart phone. Because the internet is so accessible to everyone, you cannot ignore the immense opportunities of having a website.

#2 – Search Engine Optimization (SEO)

All customers find information and products they are interested in through search engines such as Google and Yahoo. In order to rank well and to be found by your potential customers, utilizing Search Engine Optimization is a must.

One way to do this is to frequently publish blogs with good, quality content that is both reader friendly and search engine friendly. When a search engine “reads” your blog, it needs to know what that website is about so that it can make your site easier for customers to find through the search engine.

Another way to improve your ranking with search engines is to get, quality inbound links. Contact other websites that may offer a product that compliments yours, and ask them to place a link to your website on their site.

#3 – Social Networking

Social Networking websites such as Facebook and Twitter are very popular these days. With over 900 million active users per month, Facebook is a must to promote your website and business.

Promotion through writing entries in forums and blogs can also be helpful, especially if you’re able to include a link that points directly to your website in the entry.

These techniques are intertwined when promoting your business online. By using SEO, traffic to your website will increase, and by using Social Networking to increase buzz and inbound links, your SEO will improve as well. These three basic techniques are the main building blocks for successful online advertising.

What’s Next?

Say you aren’t utilizing one or all of the above strategies, nor do you have time to devote to online marketing. We have observed this problem time and time again with our clients. MyModernWeb is here to help. We can help with all three steps from building a  reasonable priced professional website to writing blogs for your website each month and posting the links to social media networks. If you have any questions, feel free to call us at 713-489-7445.