There is one crucial marketing area where many businesses are sorely lacking. And that is in the area of email marketing. Are you guilty of this costly mistake?
As a dedicated business owner who wants to succeed in your local town or city, you have undoubtedly taken several steps to market your business and your product. You likely have a store and a website, and you probably do giveaways, manage a few social media accounts and regularly purchase advertising. You also know the importance of advertising online as well as off, since so many people check out a business’s website before they decide to buy.
Getting your company name and product in front of your target customer is one thing, but if you want to convert these leads into dedicated and repeat customers, simply reaching them one time isn’t enough. Studies have shown that the average customer has to see a new product numerous times before he is prompted to purchase. If you aren’t staying in the forefront of your customers’ minds, you are losing out on sales.
While regularly engaging on social media is a fantastic way to form meaningful working relationships with your customers, social media also comes with several disadvantages. You can’t control what types of messages you can send, and you can’t control who will see it–at least not as well as you can through email. Plus, those sites could shut down at any minute, taking all of your subscribers with them.
This is why email marketing is so crucial for your company’s success. With email marketing, your company and your message aren’t at the mercy of social media sites. Instead, you have the freedom to connect with and keep your customers.
An even bigger reason why you need to focus on email marketing is simply the fact that it works! You might be surprised to hear this, but if you were to share the same link on social media and on email, you would almost certainly have a much higher click through percentage from your email list than through your social media page. Emails have a much higher conversion rate than social media updates.
If you want to grow your business and increase your sales in your local town or city, building your email list is absolutely essential. Start building it today.
Here are some great tips for building your list.
1. Place Conspicuous Opt-In Forms on Your Site
Don’t make people hunt for your forms. Put them at the top of your site, the top of your sidebar and the bottom of your posts. Don’t forget to use your social media sites to drive traffic to your mailing list as well.
2. Use Pop-Ups
Pop-ups may be annoying, but they work! Increase their effectiveness with delayed timing or by having them appear when your visitor is scrolling over to leave your site.
3. Offer an Incentive
Do you know why people should sign up for your emails? Do your customers? Give them a clear reason. E-books, webinars, free services, discounts and insider information are all fantastic incentives.
4. Offer a Giveaway or Promotion
Giveaways and promotions are great ways to increase your traffic and grow your email list. Make signing up for your list one of the ways that people can enter, and sit back and watch your traffic grow.
A Facebook contest is the easiest and most cost-effective solution to generating legitimate buzz on a business Facebook page. By requiring users to “like” your page before allowing them entry into a contest, you pick up “likes” from many people who may not have otherwise clicked through to your page. Furthermore, entrants are rewarded with extra entries for inviting friends, giving even further incentive to participate in your promotion!
Often, the difference between the effort an internet patron takes to visit your page and the act of his or her hitting the “like” button is as simple as answering this question: What do I get out of this? With a professional quality Facebook contest, you’re offering everyone the chance to win a fantastic prize at the cost of nothing more than a mouse click. A money back guarantee makes this an even more logical next step in promoting your business Facebook page. With MyModernWeb, you are guaranteed at least 100 new “likes” on your business Facebook page!
Another byproduct of hosting a professional Facebook contest is complete ownership over the entry data generated by your contest; this is a fantastic way to generate email lists to further promote your product!
The return on investment associated with this service is absolutely staggering. It’s the obvious choice for anyone looking to increase both social media buzz and profitability. Feel free to call us at (877) 792-7418 for questions about a Professional Facebook Contest.
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Make It Easy
It is important to make it easy for satisfied customers to share their positive experiences with your company’s products and services. Establishing a standardized testimonial gathering process that can be mentioned to all clients on a regular basis increases the odds that satisfied customers will take the time to share their positive experiences with others.
Don’t Use Open Ended Questions
Asking detailed questions about specific aspects of the organization’s goods and services increases the odds that customers will provide useable and impactful feedback. Open ended questions often lead to the sharing of vague and ultimately meaningless platitudes that don’t do enough to differentiate your business from the competition.
Ask Early and Often
It sounds simple, but the most effective strategy for getting customers to provide testimonials is often just asking them to share their experience. Of course, there are many avenues you can use to ask.
Businesses that require a lot of face-to-face contact with clients should be sure to ask customers if they will take the time to complete a review so you can continue to improve your products or services. Organizations with less in-person interaction can direct clients to an in-house or preferred review website to share their feedback.
Make plans to reach out to customers on a regular basis after their initial purchase so that clients who did not take the time to give a testimonial after their initial contact with your business have additional opportunities to participate in the future. Giving satisfied customers several opportunities to share their positive experiences with your company’s products and services is a great way promote your business in a real and believable way.
At MyModernWeb, we would ask our clients to answer the following questions in their testimonials.
If you would like to respond, feel free to leave a comment, contact us online or call us at (877) 792-7418.
Consultant Shaking Hands With A Man
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Originally, this concept was made popular on Twitter. Now that Facebook has recently introduced hashtags, they are sure to become even more popular.
This concept is perfect for small businesses that want to use social media to help promote themselves. Customers are willing to share a company hashtag for perks like coupons, discounts or prizes. If you set up a campaign based around hashtags and bonuses, you will create an army of people on social media talking about your business to all of their friends and acquaintances.
Hashtags are an effective method of building your business brand. When you have people saying good things about your business, their friends are more likely to give your services a try. This is because people generally listen to their friends and take their advice to heart. This is much different from other advertisements which they take with a grain of salt.
Hashtags can be tracked easily and used to get new customers. Let’s say your business involves selling pizza. You can search existing hashtags for things like “#pizza,” “#Italian food” and anything else that relates to your business. You can then market specifically at these people knowing full well that they are already interested in what you are selling.
When you start using hashtags, make sure that you use them sparsely. People are on social media sites to interact with others; they are not on these sites to look at incessant advertisements. If you overuse hashtags, people will get annoyed with you and probably block you. When you use them correctly, hashtags can be a great way to drum up business and promote your brand.
Have you used hashtags for your business?
Were you pleasantly surprised or disappointed with the results?
What hashtag did you use? (We will search for it!)
What tips do you have for other business owners using hashtags?
MyModernWeb offers a service that includes setting up a social media accounts for your business (Facebook, Google+, Twitter, Pinterest and LinkedIn) and posting daily updates to your pages! Call us if you are interested in having us handle aspects of your internet marketing campaign. 877-792-7418
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Written by current or former customers or clients, testimonials are positive evaluations of a company’s products, services, or goods. Effective testimonials will highlight features like the product’s ease of use, versatility, and problem-solving capability.
Testimonials serve as some of the most effective marketing tactics because they don’t feel like marketing. Potential buyers will most likely believe the real opinions of real customers over the biased claims of the company’s own promotional materials.
Furthermore, testimonials add a personal touch that’s often lost amidst the anonymous Web, and a review written by an average customer sounds warmer and less sales-like than an advertisement.
Finally, testimonials showcase the practical applications of a product, allowing potential buyers to visualize how their own business can utilize the service or how the product works in the real world.
As often as you can, ask satisfied clients to write-up a recommendation that your company can use on its website. To simplify this process and encourage positive, detailed testimonials, provide a short form they can fill out with guided questions and space for additional comments. For example, questions like “How did this software solve a problem for your company?” or “Did our organization services save you time or money?” will ensure that each testimonial focuses on the practical benefits of your product.
For each testimonial, display as many facts about the customer as possible, including names, pictures, and contact information with the client’s permission. This way, website users can see the variety of clients who work with the company, read their success stories, and verify that the testimonials originate from actual people and are not invented.
Ensure that people browsing your website have several opportunities to view a testimonial by featuring one or two on every page. You could have a specific page that hosts paragraph-length testimonials as well as a short quotation at the top of the site.
Finally, aim to change out testimonials frequently so that potential buyers can see how your company continues to provide excellent service.
Commercial websites can attract more visitors, build buyer trust, and witness greater conversion rates with some well-written and well-placed testimonials. Contact your web developer today to discuss if a testimonial page would fit your online marketing plan.
At MyModernWeb, we make commercial websites that are user-friendly for your visitors. Plus, we develop custom tools that allow you to maintain your website. You will be able to easily update existing content, including testimonials, as well as publish new pages and blog posts.
Our websites are:
Give us a call and see if we are a good fit. Call (877) 792-7418 for a free consultation.
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With Google AdWords, a business can choose the keywords that they want to target. Then, ads will be shown accordingly at the discretion of the company.
SEO is a complicated game. When trying to gain in the organic search results, one must have solid content and plenty of backlinks. When a business can rise to the top, a company can see a serious rise in traffic to their website.
With Google AdWords, a company can obtain results immediately. This is a huge advantage since most business owners do not want to wait months to see a rise in traffic to their website. Furthermore, with advertisements, one can target specific keywords. With this, one can appear above everyone else in search results with little effort. This is a solid advantage for a company that wants to gain plenty of visitors with little effort.
On the other hand, when trying to gain in the organic search results, one will have plenty of difficulty. For starters, it is hard to get to the top of Google search results. In fact, to appear on the first few pages, one will have to do plenty of work. Not only that, once a website owners gets his or her website on the first page; they must work hard to maintain the results. In fact, some businesses that get to the top end up disappointed when their website drops in the results and they lose most of their traffic.
In the end, a savvy business owner should use Google AdWords to gain customers. When using a trusted internet marketing company, one can gain plenty of traffic to their company website.
Setting up an AdWords campaign takes a lot of work. You also have to tweak it to make sure that it’s performing up to par. As a small business owner, you may not have time to do all of this. MyModernWeb can set up and manage your campaign for you. Just get in touch and we’ll show you how it can work for you. (877) 792-7418.
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WordPress started out as an open source blogging platform. While it remains open source and free, the software has evolved beyond blogging through updates to the core software, as well extended capabilities provided by plugins and themes, into a content management system.
Content management systems like WordPress are applications that enable users to control, modify, create or store a wide variety of content for display on web sites. For example, a CMS is what allows an embedded video from YouTube to appear on a blog without the user needing to create any code.
Updating a WordPress-based website requires almost zero technical skill. The application uses familiar features, such as drag-and-drop for files and copy-and-paste for text. Anyone that has ever used Microsoft Word will find lots of familiar ways to adjust text, from bold and italics to bulleted lists and alignment tools. To make things even easier, most web hosting services even provide a single-click installation option for WordPress.
Most businesses need a website that includes everything from a homepage to an about us page, services, products and a contact us page. Adding pages on WordPress doesn’t call for more than a few clicks of the mouse and a page name. After that, it’s just a matter of typing, inserting or embedding the content.
For small businesses that need an easy way to build and update a website, WordPress is an excellent choice. Some businesses find that WordPress solves the technical side of building a website, but fails in terms of design. Contact a web designer with WordPress experience to create the right visual aesthetic for the website.
At MyModernWeb, we proudly build all of our websites using WordPress. We will create an attractive and engaging design for your business and develop custom tools that allow you to maintain your website. It is very important to us that our websites are easy for our clients to update. Your business website will be search engine optimized, mobile compatible, feature rich and budget friendly.
If you are interested in hiring MyModernWeb to build a website for you, call (877) 792-7418 for a free consultation. We are available from 8 a.m. to 5 p.m., Monday through Friday.
Click Here Learn More About Our Website Design.
Successful Businesswoman Celebrating
©2012 AndreyPopov | Photodune.net
Show Me Birds is America’s biggest pheasant hunting resort, located in Baxter Springs, Kansas, and owned by Kim and Claudette Shira. Visitors enjoy many exciting activities, including different styles of pheasant hunting, skeet shooting, and fishing. The experienced, professional staff believe in providing an excellent experience for guests.
The website’s organization and great features make it easy to learn more about Show Me Birds. Here are a few of the most helpful tools:
Kim and Claudette have enjoyed a very positive experience with the redesign. In fact, Kim partly attributed their business success to the website:
“We hired MyModernWeb several years ago. It was the best business decision I have ever made. It is a big reason why my business is the largest of its kind in America!”
We’re glad that business is booming for the Shira family. If you would like to hire MyModernWeb to build a website for you, call (877) 792-7418 for a free consultation. We are available from 8 a.m. to 5 p.m., Monday through Friday.
To learn more about Show Me Birds, call (620) 674-8863, or email email@example.com.
© Show Me Birds | ShowMeBirds.com
Kim & Claudette Shira
© Show Me Birds | ShowMeBirds.com